Connected Device

Smart TVs, IoT sensors, wearables. Each subclass has its own latency profile and identity model — CTV personalization can target Inter-page, IoT sensors typically batch-emit at Inter-session, wearables vary by device class.

Design caution. Identity context is device-only by default. User-level personalization requires linking the device to a known account, often through an in-app login flow on a paired phone.