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Modalitymodality.mobile-app

Mobile App

Native iOS/Android app delivery. Strong identity (device ID + login), supports push notifications, often the channel with the deepest user-state visibility.

confidence 90%v1reviewed Apr 26, 2026modality, mobile, app, ios, android

Mobile App

Native app delivery channel. Strong identity model. Supports push notifications, in-app messages, and rich-state local caches enabling Intra-page and Inter-page activations.

Operational concerns. App update cadence (you can't ship logic faster than store approvals unless you build a dynamic-config layer). Battery and network sensitivity for Intra-session evaluations.

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← Referenced by

  • applies-to-modalityuse-case.coupon-mobile-pos-sync— Coupon delivered on phone
  • applies-to-modalityconcept.modality-complexity— Each modality contributes to complexity
  • applies-to-modalityuse-case.loyalty-program-personalization— OC-055. Mobile app is the ambient loyalty wallet channel: points balance, tier status, and redeemable offers are surfaced in-app. CDP must maintain app-presented offer consistency with real-time loyalty state (intra-day freshness from OC-054). Node body identifies on-site/in-app as a core loyalty activation channel.
  • applies-to-modalityuse-case.next-best-action— OC-058. Mobile app is the co-primary intra-session NBA channel: in-app content recommendations, product discovery modules, and next-step guidance fire during active app sessions. Architecturally symmetric with web NBA — both require a session context store and a real-time decisioning call within the session window (intra-session latency tier, per use-case node). mParticle Cortex AI (mobile-first CDP) and Hightouch's Lightning Sync Engine both specifically address mobile-app intra-session NBA patterns.