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Modalitymodality.web

Web

Browser-based delivery — page renders, banners, on-page personalization. Native fit for Intra-page (client-side) and Inter-page (edge-decisioned) latency tiers.

confidence 90%v1reviewed Apr 26, 2026modality, web, browser

Web

Browser-based delivery channel. Identity is anchored on cookies, browser-storage, or authenticated user IDs. Native fit for the lowest-latency tiers (latency-tier.intra-page, latency-tier.inter-page).

Constraints worth surfacing. Third-party cookie deprecation; cross-domain identity reconciliation; client compute ceiling (Intra-page logic must fit within the page-render budget without blocking).

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  • applies-to-modalityconcept.modality-complexityEach modality contributes to complexity
  • applies-to-modalityuse-case.next-best-actionOC-058. Web is the primary intra-session NBA channel: on-site content recommendation, product suggestion, and offer overlays fire during the active browsing session. The use-case node body defines NBA as in-session evaluation ('As the user takes action in-session') — web is the canonical digital channel for this pattern. Client-side or CDN-edge decisioning against the session's event stream is the standard deployment architecture.