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Organization Dimensionorg-dim.marketing-goal

Marketing Goal (parent)

Top-level taxonomy of marketing objectives the organization is optimizing for. Each goal shapes which use cases, latency tiers, and architectural patterns are appropriate.

confidence 95%v1reviewed Apr 26, 2026org-dimension, marketing-goal, parent

Marketing Goal (parent)

Eight first-class marketing objectives. Most organizations pursue several simultaneously, but the primary goal materially shapes architectural choice — acquisition-led architectures look very different from retention-led ones.

Children. Acquisition, Customer Lifetime Value, New Product, Retention, Brand Awareness, Engagement/Advocacy, Efficiency/Data, Customer Experience.

Why this is a primary elicitation dimension. When the agent knows the goal, it can prioritize the use cases that move the needle for that goal — and prune use cases that would optimize for something else. See the question.org.primary-marketing-goals question.

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