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RACI Role — Accountable

The executive sponsor who signs off on CDP decisions and is ultimately answerable for the outcome. Typically a VP Marketing Ops, CDO, CMO, or CTO. Recommendations for this role should be strategically framed: what are the business outcomes and risk tradeoffs, which architectural path is defensible to peer executives with different priorities (IT, Finance, Marketing), and what does the total cost of ownership look like over a 3-year horizon.

confidence 82%v1reviewed May 11, 2026raci, accountable, executive, sponsor, decision-maker, cdmo, cto

RACI Role — Accountable

The Accountable role in a CDP decision is the executive who owns the outcome — typically a VP Marketing Operations, Chief Data Officer, CMO, or CTO. This role defines requirements, provides resources, and does the final review. In org-dim.org-chart-type.matrixed-enterprise contexts, the Accountable role may be shared across two functional chains (e.g., CMO and CTO as co-Accountable) with different success metrics, creating alignment requirements the recommendation agent should surface.

What this role needs from the recommendation agent. Strategic framing: what are the measurable business outcomes of each architectural path, how defensible is the recommendation to peer executives (IT will ask about security and lock-in; Finance will ask about TCO; Marketing will ask about activation speed), and what are the long-horizon tradeoffs that only matter when the platform is under pressure (tradeoff.data-egress, tradeoff.cost-predictability). A Recommendation that satisfies this role is packageable for an executive summary or board presentation.

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