RACI Role — Informed

The Informed role receives updates on CDP decisions and outcomes without participating in the decision-making process. Communication is typically one-way — at completion of a decision phase or milestone. In CDP evaluations, Informed roles typically include:

• Downstream marketing execution teams. Email, paid media, in-app personalization, and SMS teams who will consume CDP audience outputs. They need to know what audiences will be available, at what refresh frequency, and to which destinations — not architecture details.
• Business-unit leaders. In divisional or matrixed organizations, business-unit leaders may be Informed about a CDP rollout affecting their customer data without participating in the architecture decision.
• Compliance and audit functions. Officers who receive periodic reports on data processing activity, opt-out handling, and GDPR/CCPA compliance status — informed of outcomes, not consulted on architecture choices.

What this role needs from the recommendation agent. Outcome-focused, non-technical summaries: what the CDP will and will not do, which customer data will be activated and to which channels, and what compliance controls are in place. The agent should flag when an evaluation lacks Informed stakeholders who should be updated — an unreported CDP deployment to downstream marketing systems is a risk even if the technical architecture is sound.