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Sourcesource.businesswire-com.news-home-20260706126013-idc-marketscape-treasure-ai-2026

Treasure AI Recognized as a Leader for Both B2C and B2B Users in the 2026 IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms — BusinessWire (2026)

BusinessWire press release (July 6, 2026) announcing Treasure AI (formerly Treasure Data) was named a Leader in both the B2C and B2B 2026 IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms Vendor Assessments. One of only a small number of vendors (alongside Salesforce) recognized as a Leader in both categories. Adds a third independent-analyst-firm data point for vendor.treasure-ai beyond its existing Gartner MQ Challenger and Forrester Wave B2C CDP Leader positioning.

businesswire.com — view original source
confidence 82%v1published 2026indexed Aug 8, 2026treasure-ai, treasure-data, idc, idc-marketscape, cdp, ai-enabled-cdp, b2c, b2b, analyst-recognition, leader

Treasure AI Recognized as a Leader for Both B2C and B2B Users in the 2026 IDC MarketScape (2026)

BusinessWire press release, July 6, 2026: IDC named Treasure AI a Leader in both the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 and ...for B2B Users 2026 Vendor Assessments.

Key facts (via search corroboration, 2026-08-08):

Relevance to KG. vendor.treasure-ai currently cites Gartner (Challenger) and Forrester (Leader) but no IDC source. This is a third independent analyst-firm data point, notably more favorable than the Gartner MQ Challenger placement — candidate body-update drafted in evolution-log/2026-08-08/web-refresh.md for Technical Reviewer scoring. Confidence capped at 0.82 pending direct fetch of the primary IDC documents (currently WebFetch-blocked in this run's environment).