Snippet-only — full fetch unavailable from this environment (tier-1: HTTP 403 on cdpinstitute.org; tier-3 distributor copies at prweb.com and martechseries.com also returned HTTP 403; tier-4: WebSearch snippet accepted).
What it is. The 18th edition of the CDP Industry Update, jointly released by the Customer Data Alliance and the CDP Institute on February 11, 2026, covering the period June 30–December 31, 2025.
Key figures:
- ~208 active CDP vendors tracked globally.
- 19 new vendor entrants added during the period.
- 7 inactive vendors removed.
Trend note. The update characterizes the market as continuing to expand while becoming more structurally differentiated — AI-enabled capabilities are proliferating, and CDP functionality is increasingly embedded within broader marketing platforms rather than sold as a standalone category. This is consistent with independent web-refresh findings from 2026-06-17/06-18 (Databricks CustomerLake, Supermetrics/Relay42) showing CDP capability being absorbed into adjacent data and marketing platforms.
Context for KG. Useful as an independent, non-vendor grounding point for concept.composable-cdp and general CDP market-landscape claims — a citable counterweight to vendor self-reported "leader" positioning. No new vendor or concept candidate is drafted from this source alone; it corroborates the market-embedding trend already reflected in recent Databricks/Supermetrics draft candidates.
Limitation. Snippet-only. Per-vendor detail (which 19 entered, which 7 exited) is not confirmed from this source.