Hightouch Composable CDP Built on BigQuery — Google Cloud Blog (2026)

Google Cloud blog post co-authored with Hightouch describing the composable CDP pattern built on BigQuery.

Key facts surfaced (2026-05-06, via search):

• Hightouch uses BigQuery as the warehouse-of-record; no data duplication into a separate CDP store.
• Visual audience builder and SQL-based audience definition both supported, with data governed at the warehouse layer.
• Data teams define reusable datasets; marketing teams activate them to 300+ destinations.
• Real-time streaming sync supported in addition to batch.
• Pattern is the primary recommended architecture for organizations already on Google Cloud / BigQuery stack.

Relationship to existing KG nodes:

• Supports vendor.bigquery body claims about activation ecosystems.
• Evidence for vendor.hightouch candidate node (drafted in evolution-log/2026-05-06/web-refresh.md).
• Addresses BigQuery activation patterns queue topic (carried forward from 2026-05-05).