Tealium EventStream connectors are integrations between Tealium and external vendors used to transmit data in real-time. This documentation covers the EventStream API Hub connector architecture.
Key components:
- Connectors — store vendor credentials (account IDs, API keys, authentication tokens) and define the integration endpoint with an external vendor
- Actions — represent vendor-supported API methods (e.g., trigger an email, track a purchase event, update an audience segment); action configuration determines what data the vendor receives
- Event Feeds — groups of events matching specific conditions; each feed activation triggers its associated connector action in real-time
- Data Mappings — configured within actions to translate Tealium event attributes into the parameters expected by the vendor's API
Architecture: EventStream handles the complete data supply chain — from data sources and validation, through enrichments, to real-time execution via event feeds triggering connector actions. Each action is triggered every time its configured event feed receives a qualifying event.
Relationship to iQ Tag Management: While Tealium iQ handles client-side tag container management, EventStream connectors operate server-side, enabling edge routing of events to vendor destinations without browser-side JavaScript dependencies.
Note on URL: The original curriculum queue entry referenced /server-side/data-sources/event-feeds/connector-overview/, which returned 404. The authoritative URL as of 2026-05-25 is /server-side/getting-started/eventstream-api-hub/connectors/.