Census Reverse ETL — Product Page (2026)
Census's main product page for the reverse ETL platform, enabling data activation from any major data warehouse to operational tools.
Key facts surfaced (2026-05-06, via search):
- Warehouses supported: Snowflake, Databricks, BigQuery, Redshift, and 20+ additional sources.
- Destinations: 200+ pre-built Reverse ETL connectors.
- Real-time: Live Syncs for BigQuery using Google's continuous queries feature — enables sub-second activation as events arrive in BigQuery.
- No data storage: Census does not store customer data; queries and syncs run in the customer's warehouse.
- Census Embedded: Allows SaaS companies to offer reverse ETL capabilities natively within their own applications via API.
- dbt integration: Native dbt reverse ETL integration; data modeled in dbt can be activated directly.
- Use cases: Personalization, fraud detection, real-time analytics, geotargeted campaigns, CRM/marketing tool sync.
Relationship to existing KG nodes:
- Primary source for vendor.census candidate node (drafted in
evolution-log/2026-05-06/web-refresh.md). - Referenced by proposal TC-5b (raise vendor.census confidence above 0.72).
- Supports BigQuery activation patterns queue topic.