Census Reverse ETL — Product Page (2026)

Census's main product page for the reverse ETL platform, enabling data activation from any major data warehouse to operational tools.

Key facts surfaced (2026-05-06, via search):

• Warehouses supported: Snowflake, Databricks, BigQuery, Redshift, and 20+ additional sources.
• Destinations: 200+ pre-built Reverse ETL connectors.
• Real-time: Live Syncs for BigQuery using Google's continuous queries feature — enables sub-second activation as events arrive in BigQuery.
• No data storage: Census does not store customer data; queries and syncs run in the customer's warehouse.
• Census Embedded: Allows SaaS companies to offer reverse ETL capabilities natively within their own applications via API.
• dbt integration: Native dbt reverse ETL integration; data modeled in dbt can be activated directly.
• Use cases: Personalization, fraud detection, real-time analytics, geotargeted campaigns, CRM/marketing tool sync.

Relationship to existing KG nodes:

• Primary source for vendor.census candidate node (drafted in evolution-log/2026-05-06/web-refresh.md).
• Referenced by proposal TC-5b (raise vendor.census confidence above 0.72).
• Supports BigQuery activation patterns queue topic.