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Publisher: INMA (International News Media Association) — independent global trade association for news and media organizations.
Article: "These 4 Data Platforms Are Helping Media Ad Teams Monetise Audiences"
Summary (from search snippet): Discusses how digital publishers need to evolve their advertising strategies to monetize audiences and improve yield, highlighting four data platforms (CDPs and reader networks) that help media ad teams achieve this. Published in the context of the post-third-party-cookie transition. CDPs and reader networks appear alongside each other as the primary platform categories covered.
Context for KG: INMA coverage of CDP-style data platforms for media publisher ad monetization is directly relevant to archetype.media-publisher-first-party-data-cdp-evaluator (OC-107). INMA represents the news publisher buyer perspective — independent of any CDP vendor or affiliated analyst.
Limitation: Snippet-only. Specific platform names covered and selection criteria are not confirmed from this source. Technical Reviewer rubric cap of 0.65 applies to any proposal grounded primarily by this source per the snippet-only fetch_status rule.