Blueshift Launches the Next Era of Customer AI (PRNewswire, Dec 2025)
Press release date: December 15, 2025.
Announced capabilities:
- Compass: AI agent that identifies untapped revenue opportunities by scanning customer behavior patterns and surfacing under-engaged audience segments for campaign targeting.
- Launchpad: AI agent that converts a marketer's natural-language idea into a fully assembled cross-channel campaign via conversational workflow.
- Optimizer Agent (existing, expanding rollout): Early users reported launching "nearly 10 times more experiments" with an average 36% lift in goal metrics.
Rollout timeline: Select customers in coming months as of December 2025; General Availability planned for Spring 2026.
Relationship to KG: Supporting source for draft vendor.blueshift candidate (TC-22). Documents the December 2025 AI agent capability expansion. Combined with vendor-domain blueshift.com product page (source.blueshift-com.customer-engagement-platform-overview-2026), provides a two-source picture of Blueshift capabilities — both are vendor-controlled. A non-vendor analyst or trade-media source is still needed to confirm Gartner MQ 2026 placement and advance confidence above 0.70.