Rokt and mParticle Merge — January 16, 2025
Announcement date: January 16, 2025
Source: PR Newswire (wire service distribution of vendor press release)
Fetch status: primary (tier 1 direct fetch)
Deal Details
- Investment: US$300 million from Rokt into mParticle
- Structure: Rokt takes 100% stake; the press release frames this as a merger ("Rokt will double the total investment into the CDP and accelerate product roadmap delivery")
- Close timing: Announced January 16, 2025
Leadership Continuity
| Role | Person |
|---|---|
| mParticle CEO | Michael Katz (continues) |
| CTO of Rokt (leads innovation + data security) | Andrew Katz (promoted from mParticle) |
| mParticle CPO | Jason Lynn (continues) |
All three founders join Rokt's executive team.
Company Profiles
Rokt: Global leader in ecommerce relevance. AI/ML-powered technology unlocks real-time relevance across ecommerce transaction moments. Powers 6.5 billion annual transactions for 400 million customers at PayPal, Uber, and Hulu.
mParticle: Customer data platform enabling multi-channel brands to deliver intelligent customer experiences across devices while maintaining data governance and composability.
Strategic Rationale
Joint clients achieve "up to 50% better" consumer and business outcomes. The combination aligns Rokt's ecommerce-moment expertise (post-purchase transaction screen, confirmation page) with mParticle's real-time CDP (profile unification, audience activation, governance).
KG Relevance
- vendor.mparticle (TC-64): Confirms corporate parent (Rokt), deal terms ($300M, 100% stake), acquisition date (2025-01-16), and leadership structure. Body update needed to reflect Rokt parentage.
- Related proposal: TC-64