Rokt mParticle Launches Performance Engine, Led by Audience Agent — June 25, 2026

Fetch status: snippet-only (WebSearch excerpt; direct fetch of prnewswire.com and a Wayback Machine snapshot both failed this session — see bias_note).

What was announced

• Performance Engine — a suite of capabilities Rokt mParticle frames as turning a brand's first-party data into measurable revenue lift.
• Audience Agent — the lead capability. Reasons through a brand's data to build and propose an audience for the marketer's approval (agentic, human-in-the-loop workflow — not autonomous activation).
• Performance Accelerators — the downstream layer that amplifies the Audience Agent's output into activation results.
• Availability: select clients at launch (June 25, 2026), expanding through summer 2026.

Cited early results (vendor-claimed)

• Hardee's: 117% increase in Google Ads audience match rate.
• Carl's Jr.: 62% increase in Google Ads audience match rate.

Relevance to the KG

vendor.mparticle (last reviewed 2026-05-16, before this launch) does not yet mention Performance Engine or Audience Agent. This is a body-content gap, not a last_reviewed staleness issue — flagged as a drafted update candidate in evolution-log/2026-08-21/web-refresh.md for the Technical Reviewer; this routine does not edit existing Vendor node bodies directly.