Rock Health annual year-end digital health market report, published January 12, 2026. Covers full-year 2025 US digital health investment.
Market sizing — 2025
- Total US digital health startup funding: $14.2B in 2025 — a 35% increase over 2024's $10.5B
- Deal count: 482 deals (down 5% from prior year — fewer but larger rounds)
- AI-enabled companies: 50% of deals, capturing 54% of total funding; average deal size ~19% larger than non-AI companies
M&A activity
- 195 M&A transactions in 2025 — a 61% surge over 2024
- Consolidation accelerating as scale and AI capability become competitive necessities
Top categories by funding (2025)
- Mental Health (consistently top-funded)
- Chronic Disease Management
- Fitness & Wellness — $2.0B across 44 deals (jumped from #8 in 2024 to #3 in 2025)
Industry taxonomy note
Rock Health tracks digital health investment across distinct company categories: consumer health apps, clinical decision support, care delivery platforms, health benefits/insurance tech, data analytics/infrastructure, and life sciences. The "data analytics/infrastructure" category encompasses CDPs and health data platforms relevant to HIPAA-compliant marketing.
KG relevance
Provides quantitative market-sizing evidence for org-dim.industry.digital-health (OC-084). Complements the existing source.rockhealth-com.insights-healthcare-innovation-turn-of-2026-2025 (Innovation Maturity Curve taxonomy) with current investment scale data. Together the two Rock Health sources establish both the industry taxonomy and the market size context for digital health organizations evaluating HIPAA-compliant CDPs.