Salesforce Data Cloud Renamed to Data 360 — SalesforceBen Analysis (2025)

Community analysis of the Dreamforce 2025 rename of Salesforce Data Cloud to Data 360 and its strategic positioning.

Key facts (2026-05-07, via search):

• Rename: Salesforce Data Cloud was renamed to Salesforce Data 360 in October 2025, announced at Dreamforce.
• Naming history (sixth rename since 2020): Customer 360 Audiences (2020) → Salesforce CDP (2021) → Marketing Cloud CDP (2022) → Genie (2022) → Data Cloud (2023) → Data 360 (2025).
• Strategic context: Data 360 now falls under the Agentforce 360 umbrella — positioning the product as the context engine and data layer for Salesforce's Agentforce AI agent platform, not merely as a standalone CDP.
• Core capabilities (unchanged across renames): Customer data unification (deterministic + probabilistic matching), segmentation, activation through Salesforce Cloud connections and external sources (MuleSoft, native integrations), real-time profile updates.
• 2026 Gartner MQ: Salesforce is the sole Leader in the 2026 Gartner Magic Quadrant for CDPs, positioned furthest right on both Completeness of Vision and Ability to Execute. Reported 141% YoY growth in paying Data 360 customers (Salesforce FQ3'26).
• AI additions: Agentforce 360 adds multi-agent collaboration (Agent2Agent protocol), Einstein predictive scoring, and next-best-action recommendations.

Relationship to existing KG nodes:

• Supports vendor.salesforce-data-360 candidate draft in evolution-log/2026-05-07/web-refresh.md.
• Relevant to queue topic TC-13 ("Salesforce Data Cloud CDP product documentation 2026").