Segment Engage Audiences Overview (2025)

Segment documentation for Twilio Engage Audiences (snippet-only — 403 from segment.com in this environment).

Key facts surfaced via search snippet (2026-05-19):

• Engage is Twilio's customizable personalization platform for building, enriching, and activating Audiences.
• Uses real-time data and Segment Identity Resolution to merge cross-device/channel event data into unified user- or account-level profiles.
• Audience building inputs: Custom Traits, Computed Traits, SQL Traits, audience memberships.
• Audiences can be sent to any Segment Destination for multi-channel personalization.
• Curriculum reference: build-and-publish-audience-segment node (Modules 3 and 6).