Segment Engage Computed Traits (2025)

Segment documentation for Computed Traits (snippet-only — 403 from segment.com in this environment).

Note: Queue entry referenced https://segment.com/docs/engage/audiences/compute/ (404); correct URL is /computed-traits/.

Key facts surfaced via search snippet (2026-05-19):

• Computed traits auto-calculate user-level attributes from event data over time periods.
• Types: Event Counter (e.g., number_logins_90_days), Session Window (activity during most recent session), percentile/aggregate traits.
• Used in audience definitions — e.g., total_revenue computed trait enables big_spender audience.
• Sent to Event destinations via Identify calls; group call for account-level computed traits.
• Curriculum reference: Audience Builder computed traits for build-rule-based-audience-segment node (Module 6).