Segment Engage SQL Traits (2025)

Segment documentation for SQL Traits (snippet-only — 403 from segment.com in this environment).

Key facts surfaced via search snippet (2026-05-19):

• SQL Traits import user or account traits from data warehouse into Unify or Engage via custom SQL queries.
• Any query-able warehouse data can become a SQL Trait for audience building or profile enrichment.
• End of Sale: SQL Traits entered End of Sale as of March 31, 2024. Existing customers retain access; Segment will not offer SQL Traits to new customers.
• Curriculum reference: programmatic audience definitions for build-and-publish-audience-segment node (Module 3).