Technical Operations Team (parent)
Six operational disciplines that keep deployed marketing-stack components running:
- Issue Management — incident response, ticket triage, root-cause analysis.
- Build/Release — CI/CD, deployment automation, rollback playbooks.
- Observability and Monitoring — logs, metrics, traces, alerting; SLO definition and tracking.
- Customer Support — internal "customers" of the CDP — the marketing teams using it.
- Content Delivery Management — CDN configuration, edge cache invalidation, asset pipelines.
- Documentation, Help, and Enablement — internal docs, marketer training, runbooks.
Why this dimension matters. Composable architectures shift operational burden onto the customer. Organizations underinvested in Tech Ops will underestimate the operational cost of going composable.