AEP-Locked Healthcare CX Evaluator

archetype.aep-locked-healthcare-cx-evaluator ↗

A healthcare organization (health system, regional payer, or specialty care network) running Adobe Experience Platform as the incumbent CDP with Snowflake as CDW, seeking CX improvement across digital patient/member touchpoints (web, mobile, email), constrained by HIPAA data residency requirements, with VP Engineering as the RACI-Accountable. Distinguishing signals: CX primary goal (not acquisition); AEP already licensed and in use (switching cost is real); data residency true (HIPAA BAA must cover every layer); medium data engineering staffing; intra-session latency requirement; VP Engineering driving the evaluation.