Marketing-Led Mid-Market Composable Evaluator

archetype.marketing-led-mid-market-composable ↗

A mid-market organization ($25M–$500M revenue, 50K–1M customer profiles) where Marketing (CMO or VP Marketing) is RACI-Accountable for the CDP evaluation and operations. Evaluating composable or marketing-accessible CDP tooling without the budget for enterprise packaged platforms (AEP, Salesforce Data 360) and without deep data engineering staffing. The evaluation is marketing-led — not IT/CDO-driven. Primary candidate paths: BlueConic (marketer-operated Growth Plays, no-SQL), GrowthLoop (agentic no-code CDW activation if CDW exists), mParticle (mobile-first B2C apps). Distinguishing from enterprise archetypes by budget ceiling (~$400K/year), marketing Accountable (not CTO or CDO), and mid-market scale where composable tooling's operational simplicity outweighs its flexibility cost.