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Salesforce Ecosystem Enterprise Evaluating CDP
archetype.salesforce-ecosystem-enterprise-evaluating-cdp ↗
An enterprise with Salesforce CRM and Salesforce Data 360 as the incumbent CDP layer, now evaluating whether Data 360's segmentation and Marketing Cloud Next's Agentforce orchestration are sufficient for their use cases, or whether composable augmentation (Hightouch or Fivetran Activations over an existing CDW) adds meaningful value — particularly for CDW-native ML models, cross-cloud data, or segment volumes that require warehouse-native computation.
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