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Activation Tax

concept.activation-tax

The vendor-imposed structural cost of moving data out of a packaged CDP to external systems — expressed as byte export quotas, concurrent activation limits, audience slot ceilings, and ecosystem-lock incentives. Distinct from infrastructure egress costs (which scale predictably with volume), the activation tax is an architectural constraint enforced by commercial product decisions. High activation tax correlates with low data liquidity in the external direction; the `pattern.aep-as-edge-node` and composable CDP architectures are the primary structural mitigations.

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