AEP-heavy enterprise — adopt AEP-as-edge-node over full displacement or status quo

recommendation.aep-heavy-enterprise-adopt-edge-node-pattern ↗

For a large enterprise with AEP as the incumbent CDP, a matrixed org structure splitting IT/Marketing accountability, and a data-warehouse team hitting AEP's export and query guardrails, the recommended direction is pattern.aep-as-edge-node: move audience computation and identity resolution to the CDW, keep AEP as a downstream activation consumer fed by reverse-ETL. This relieves the guardrail pressure driving the evaluation without the cost and political friction of displacing AEP outright.