AEP-locked healthcare CX evaluator — deepen, supplement, or replace advisory

recommendation.aep-locked-healthcare-cx-deepen-or-supplement ↗

For a healthcare organization (health system, regional payer, specialty care network) running AEP as the incumbent CDP with Snowflake CDW, VP Engineering as RACI-Accountable, and HIPAA data-residency constraints, the primary evaluation question is: stay-and-optimize on AEP (Path 1), supplement with Hightouch activation on Snowflake (Path 2), or evaluate Amperity as AEP replacement (Path 3). The choice is driven by whether the gap is a configuration gap (Path 1), an activation-speed/flexibility gap (Path 2), or a data-model/identity resolution gap (Path 3). Switching cost is real — AEP licensing depth makes Path 1 the default unless a clear gap type is established.