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A Media Operator — Leveraging 1st-Party Data to Maximize Audience Monetization

source.amediaoperator-com.newsletter-leveraging-1st-party-data-to-maximize-audience-monetization-2023

Independent media operations newsletter article by Jacob Cohen Donnelly discussing how publishers can leverage first-party data as a strategic asset for audience monetization — covering custom audience segmentation, uploading audience segments to social advertising platforms, and building monetization programs on authenticated subscriber data.

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