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Customer Data Platforms See Growth But Composable Still Trails
source.cmswire-com.customer-data-platforms-see-growth-lack-new-players-2025 ↗
CMSWire independent trade analysis of the 2025 CDP market; distinguishes engineering-led composable CDP buyers from marketing-led business users; composable CDPs represent less than 5% of market by size despite 12.9% annual growth; 71% of CDP vendors are delivery/campaign-focused.
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