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CMSWire — Why Readiness, Not Technology, Determines CDP Success (2026)
source.cmswire-com.customer-data-platforms-why-readiness-cdp-success-2026 ↗
CMSWire practitioner article (April 2026) arguing CDP success is determined by organizational readiness rather than technology selection. Reports customer data duplication rates of 10–30%, governance challenges nearly doubled year-over-year, and teams spending more time on data preparation than on activation. Cites Amperity CEO Tony Owens. Identifies lean cross-functional team capacity as the primary barrier to CDP value realization.
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