CMSWire — Databricks CustomerLake: Agentic CDP Built Into the Lakehouse (2026)

source.cmswire-com.customer-experience-databricks-cdp-customerlake-2026 ↗

CMSWire trade press coverage (June 16, 2026) of Databricks CustomerLake — an agentic Customer Data Platform built natively into the Databricks lakehouse. Covers core capabilities: Agentic Identity Resolution (AIR), Profile Agents, Campaign Agents, Infinity Campaigns, and Lakehouse Federation. Currently in Private Preview. Early customers include HP, Circle K, AB InBev, Getnet by Santander. 21 launch partners including Adobe, Braze, Bloomreach, Meta. Gartner predicts 80% of net-new enterprise CDP deployments by 2030 will be embedded in or composable with data platforms.