Databricks — Introducing CustomerLake: An Agentic CDP Built on the Lakehouse

source.databricks-com.blog-introducing-customerlake-agentic-cdp-2026 ↗

Official Databricks blog announcing CustomerLake, an agentic CDP in Private Preview built natively into the Databricks lakehouse. Covers Agentic Identity Resolution (AIR combining deterministic, probabilistic, and AI-driven identity matching), Profile Agents (automate raw-data-to-Customer-360 transformation), Campaign Agents (audience building, next-best-action recommendation, continuous optimization via Infinity Campaigns), and Lakehouse Federation (cross-platform querying of Databricks, Snowflake, BigQuery without data movement). 21 launch partners including Adobe, Braze, Bloomreach, The Trade Desk. Early customers: HP, Circle K, AB InBev, Getnet by Santander. Consumption-based pricing, no GA date announced.