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State of Healthcare Marketing 2026 — Macbach Benchmark Report
source.macbach-com.insights-healthcare-marketing-benchmarks-2026-2026 ↗
Practitioner benchmark report on HIPAA compliance in healthcare marketing stacks, based on live platform data from 30-40 Macbach client accounts (Jan 2025–Mar 2026). Key findings: only 38% of audited stacks were fully compliant end-to-end; 84% lacked server-side Conversion API bridges; 71% had tracking pixels firing on post-form-fill pages containing patient data. Published April 2026.
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