Freshpaint Healthcare Privacy Platform — martech.health (2024)

source.martech-health.articles-freshpaint-healthcare-privacy-platform-2024 ↗

Independent healthcare martech trade media article confirming that HHS updated its March 2024 guidance on online tracking technologies to explicitly name CDPs like Freshpaint as viable alternatives to non-BAA tracking technologies. Freshpaint's Healthcare Privacy Platform replaces risky web trackers (Google, Facebook pixels) with a BAA-supported CDP using ID masking, anonymization, and cryptographic hashing to protect PHI. Enables HIPAA-compliant performance marketing for healthcare organizations.