MarTech — Supermetrics Acquires Real-Time CDP Relay42
source.martech-org.supermetrics-acquires-real-time-cdp-relay42-2025 ↗
MarTech.org independent editorial coverage of Supermetrics' June 2025 acquisition of Relay42 (real-time CDP). Combined platform integrates data integration, analysis, and activation with AI agent-powered workflows, positioning Supermetrics as a unified Marketing Intelligence Platform. Relay42 customer base includes Air France, KLM, and Levi's. Situates acquisition within broader 2024-2026 CDP consolidation alongside Rokt/mParticle, ContentStack/Lytics, and Uniphore/ActionIQ. Confirms Supermetrics analyzes ~15% of global ad spend across 200,000+ companies.
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