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The Gartner CDP Quadrant Is Out. But Is the CDP Still the Point? (MarTech Square, 2026)
source.martechsquare-substack-com.p-the-gartner-cdp-quadrant-is-out-but-2026 ↗
Independent analyst commentary on Gartner Magic Quadrant for CDPs 2026: Salesforce and Hightouch confirmed as Leaders; 'decisioning' appears 35x and 'orchestration' 39x in the MQ report, displacing 'single customer view' framing; thesis is that the CDP is transitioning from data aggregation toward decision-ready context for AI agents.
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