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The great rebalance: why 2026 belongs to the mid-market CDP (MarTech Therapy)

source.martechtherapy-com.cdp-cep-midmarket-predictions-2026-2025

Independent practitioner analysis by Matthew Niederberger predicting mid-market CDP/CEP adoption in 2026 — composable and warehouse-native architectures gaining share, marketing-led mid-market firms as the primary growth segment, and the blurring boundary between CDP and CEP categories.

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