GrowthLoop Launches Composable AI Decisioning Platform — PR Newswire (April 2026)

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GrowthLoop announced Composable AI Decisioning on April 15, 2026. The platform adds three capabilities: (1) Decisioning Node — real-time channel and offer allocation within marketer-defined journeys, automatically adjusting toward options that drive stronger outcomes; (2) Always-On Lift Measurement — continuous incremental impact tracking across marketing activities; (3) Agentic Context Graph — a causal knowledge base that learns which marketing decisions actually improve key outcomes like revenue or lifetime value, compounding over time. Unlike correlation-based AI decisioning, it uses causal measurement. Runs natively on BigQuery and Snowflake without copying or moving data. Named enterprise customers: Costco, Albertsons, Ford. Founded by former Google executives. G2 Momentum Leader.