PRNewswire — Supermetrics Acquires Leading CDP Relay42 to Redefine the Future of Marketing Intelligence

source.prnewswire-com.news-releases-supermetrics-acquires-relay42-302485148-2025 ↗

Acquisition press release announcing Supermetrics acquired Relay42 (real-time packaged CDP) to create an end-to-end marketing intelligence platform combining data integration, analysis, and activation. Relay42 adds real-time customer data unification, identity resolution, dynamic audience building, journey orchestration (100+ integrations), and out-of-the-box predictive models (churn, conversion, product recommendation). Relay42 customers include Air France, KLM, Levi's. Supermetrics positions the combined entity as the industry's first end-to-end marketing intelligence solution.