Scandiweb — Salesforce Data 360 (formerly Data Cloud) capabilities guide

source.scandiweb-com.blog-ecommerce-cdp-what-is-salesforce-data-cloud-2026 ↗

Independent e-commerce agency analysis of Salesforce Data 360 capabilities published March 2026: four-stage pipeline (ingest → standardize/identity-resolve → analyze → activate), deterministic and probabilistic identity matching (email high-confidence, phone medium, name combinations low), activation to Marketing Cloud journeys, Commerce Cloud personalization, external ad platforms, and service-agent context layers. Enterprise pricing not published — typically six figures annually plus 1.5–3x implementation cost.