SiliconANGLE — GrowthLoop Targets Real-Time Causal Decisioning With AI-Infused Marketing Platform

source.siliconangle-com.growthloop-real-time-causal-decisioning-2026 ↗

Independent tech media analysis (SiliconANGLE, Apr. 15, 2026) of GrowthLoop's Composable AI Decisioning platform launch. Key: causal measurement approach (multi-armed bandit algorithms, not correlative), runs natively on BigQuery/Databricks/Snowflake/Redshift without data copying, pub/sub and Kafka queues for continuous measurement, Agentic Context Graph for causal history, and same-session message adjustment capability. Author Paul Gillin quotes former CEO Chris O'Neill positioning the shift from linear campaign models to iterative learning systems.