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WardsAuto — Selling Your Next Car With Customer Data Platforms
source.wardsauto-com.dealers-selling-your-next-car-customer-data-platforms-2024 ↗
Independent automotive trade media article (WardsAuto, May 2024) covering how automotive dealerships use CDPs to unify buyer data from web, mobile, and email channels into buyer profiles for real-time personalized vehicle recommendations, cross-channel targeting, and reduced cost-per-acquisition.
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