Freshpaint
Healthcare Privacy Platform that automatically detects and blocks PHI before forwarding behavioral event data to downstream analytics and marketing tools. HHS guidance (March 2024) explicitly named CDPs like Freshpaint as viable alternatives to non-BAA tracking technologies. Uses server-side cryptographic hashing (irreversible) and ID masking to de-identify data at the tracking layer — enabling HIPAA-compliant performance marketing by replacing non-BAA tracking pixels (Google, Facebook) with a BAA-supported CDP layer. Not a general-purpose CDP — Freshpaint is a healthcare-vertical specialist focused on the tracking-layer PHI interception problem.
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