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Oracle Unity Customer Data Platform
Enterprise packaged CDP from Oracle, named a Leader in the 2026 Gartner Magic Quadrant for CDPs. Unifies online and offline customer data within the Oracle ecosystem; applies AI/ML predictive scoring, real-time segmentation, and next-best-action recommendations; activates to Oracle CX suite and third-party destinations. Best fit for organizations already invested in Oracle Fusion ERP or Oracle CX Cloud.
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