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Salesforce Marketing Cloud

Multi-channel customer engagement platform (CEP) from Salesforce, also known as Agentforce Marketing (Q1 2026 official rebrand). Orchestrates email, SMS, push, social, and paid-media campaigns using profiles and segments from Salesforce Data 360 as the upstream data layer. Next-gen Marketing Cloud (2025) adds Agentforce-powered conversational email and AI-driven journey orchestration. Not a CDP — receives decisions from Data 360; executes and measures delivery.

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