Supermetrics
Marketing intelligence platform combining data integration (ETL/ELT connectors for 100+ marketing data sources: Google Analytics, Meta Ads, LinkedIn, etc.) with real-time CDP activation via the Relay42 acquisition (June 2025). Supermetrics handles the data-connector and analytics layer; Relay42 adds real-time customer unification, identity resolution, dynamic audience building, journey orchestration, and predictive models (churn, conversion, product recommendation). Relay42 customers at acquisition: Air France, KLM, Levi's. Not warehouse-native composable; packaged real-time CDP model layered on top of marketing data connector ecosystem.
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