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Treasure AI (formerly Treasure Data)
Enterprise CDP vendor rebranded from Treasure Data to Treasure AI in April 2026 (domain: treasure.ai). Now positioned as an 'Agentic Experience Platform' rather than a CDP, retaining core Intelligent CDP capabilities: 27+ built-in AI models (propensity scoring, lookalike generation, real-time next-best-action), 50+ prebuilt intelligent attributes, and AI agents for customer journey orchestration. 2026 Gartner MQ Challenger (pricing cited at nearly 2× the next-highest vendor). Forrester Wave B2C CDP Leader (Q3 2025). Primary verticals: retail, automotive, consumer goods, telecommunications.
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