← Referenced by

• applies-to-domainuse-case.coupon-mobile-pos-sync— POS retailer scenario
• applies-to-domainuse-case.next-best-action— In-store digital experience and app-assisted shopping use NBA to guide customers toward adjacent products.
• applies-to-domainuse-case.transactional-email— Loyalty-point confirmations and click-and-collect readiness notices are transactional email in retail.
• applies-to-domainorg-dim.marketing-goal.customer-lifetime-value— Retail loyalty program personalization — the dominant retail CDP use case — is fundamentally a CLV optimization exercise.
• applies-to-domainorg-dim.marketing-goal.customer-experience— Physical+digital retail is the canonical omnichannel context; CX goal drives the cross-modality consistency requirement (web, app, email, POS coherence).
• applies-to-domainorg-dim.marketing-goal.engagement-advocacy— Retail loyalty program advocacy — tier advancement event notifications, anniversary recognition, referral programs for loyalty members — are engagement-advocacy motions triggered by POS and loyalty events in the CDP.
• applies-to-domainorg-dim.marketing-goal.retention— Retail win-back (lapsed loyalty member reactivation after a 60-90 day purchase frequency gap) and basket-frequency maintenance are core retention-goal CDP use cases in retail.
• applies-to-domainorg-dim.marketing-goal.acquisition— Retail acquisition — new loyalty card sign-up campaigns modeled on high-value loyalty member look-alikes, store-opening trade-area prospecting using geolocation signals, and competitive conquesting via paid-media — is the CDP motion that creates the initial known customer identity from which all retention, CLV, and CX programs flow. Retail's loyalty program is the acquisition funnel's destination identity anchor.
• applies-to-domainorg-dim.marketing-goal.new-product— Retail new-product launch CDP use case: early-access programs for loyal customers targeted by loyalty tier and purchase-history affinity create first-to-try cohorts; POS event triggers on first SKU purchase fire advocacy-moment orchestration immediately post-adoption. Requires full POS modality plus loyalty identity integration.
• applies-to-domainuse-case.loyalty-program-personalization— Retail loyalty programs (points-earn, tiered membership, POS-to-CDP synchronization) are a primary CDP use case for brick-and-mortar and omnichannel retailers.
• applies-to-domainuse-case.win-back— OC-071. Win-back campaigns for lapsed loyalty members and inactive shoppers are a primary retail CDP use case — identifying customers who have not transacted in a defined window and triggering re-engagement sequences.
• applies-to-domainuse-case.abandoned-cart— OC-092. Abandoned-cart recovery is a primary retail CDP use case — brick-and-mortar retailers with e-commerce channels and omnichannel retailers both use cart-abandonment flows as a core retention/conversion use case. Closes the coverage gap where the use-case had ecommerce and travel-hospitality applies-to-domain edges but lacked retail.