Braze Agentic AI Product Launch — April 2026

Press release from Braze announcing agentic AI capability expansion, dated April 23, 2026.

Key facts (via search corroboration, 2026-05-10):

• BrazeAI Operator™: Now generally available. Orchestrates AI agents, models, and features across the full Braze Customer Engagement Platform — enabling automated, multi-step cross-channel workflows.
• BrazeAI Agent Console™: Launched as new interface for managing and monitoring AI agents within the platform.
• Braze Creative Studio: New product for AI-assisted content creation for marketing messages.
• BrazeAI Decisioning Studio™: Generally available, including EU hosting support. Provides real-time message-variant selection, send-time optimization, and journey branching without pre-computed rules.
• Corroboration: Forrester Total Economic Impact™ study (April 2026) found 457% ROI over three years and net present value of $23.5M for Braze customers.

Relevance to KG proposals:

• Supports vendor.braze (TC-31) body update: adds BrazeAI Operator GA and Agent Console to product inventory. Draft in evolution-log/2026-05-10/web-refresh.md.
• BrazeAI Decisioning Studio EU hosting addresses a data-residency consideration relevant to GDPR-scoped organizations using Braze.
• Addresses queue topic "Braze customer engagement platform product documentation capabilities 2026" (added 2026-05-08, related_proposal TC-31).