9 Best CDP Vendors Compared (2026) — CDP.com

CDP Institute's vendor comparison page, updated for 2026.

Key facts surfaced (2026-05-06, via search):

• 2026 Gartner MQ landscape:
  • Leaders: Salesforce (sole top Leader, third consecutive year), Hightouch (new entrant), Oracle (new entrant), Uniphore (new entrant).
  • Challengers: Tealium (dropped from Leader), Treasure Data.
  • Visionaries: Adobe (sole Visionary).
• Market bifurcation identified: "Platformization" (Salesforce, Adobe, Oracle — CDP as app ecosystem hub) vs. "Agentification" (Hightouch, composable players — CDP as AI agent data layer).
• Composable pattern dominant for data-mature orgs: Warehouse-native CDPs (Hightouch, Census) lead for organizations with existing CDW investments.
• Gartner MQ published: January 2026. Evaluated 12 vendors.

Relationship to existing KG nodes:

• Evidence for vendor.hightouch candidate (Gartner Leader, 2026).
• Confirms vendor.adobe-experience-platform remains Visionary (not Leader) positioning — relevant to recommendation framing.
• Informs tradeoff.center-of-gravity node (platformization vs. agentification framing).